Develop a methodology that you as an Internet marketing manager would have for monitoring the macro-environment variables (i.e., competition, political and legal factors, economic factors, social and cultural factors, technological factors, global factors). Describe in detail how you would deal with such things as (but not limited to) “cookies”, website security risks, social networking and globalization. Your paper should be 3-4 pages in length and in APA format.
YouTube URL: http://www.youtube.com/watch?v=YfR2Qq7plvQ
Watch this to better-understand the concepts of macro and micro environment in preparation for completing Weekly Assignment #3.