Create an outline of your plan to optimize the search engine rankings and social media strategies for Alabama Entrepreneurial Research Network (AERN). Your answers should address, but not limited to the following questions:
Search Engine Optimization
1. Develop a list of keywords and phrases that would be of interest to AERN. Run each of the keywords through Google Adwords.
a. Which words and phrases did the tool recommend?
2. How can keywords be used to increase the profile of site?
3. How will you get customers to link or like various posts on the AERN site?
Social Media Optimization
1. How would you optimize the social media traffic for AERN?
2. How would you attract followers?
3. Who would you follow to optimize their ranking in the search engines?
Alabama Entrepreneurial Research Network (AERN)’s website: