Assignment

1)”Communicating Value” Please respond to the following:

Discuss the challenges of communicating a product’s value and ways those challenges may be addressed. Provide specific examples to support your response.

  • In Chapter 4, the author talks about Lenovo and the difficulties the company may have when trying to communicate its value to prospective buyers. Outline what your strategy would be if you were in charge of communicating Lenovo’s value to the public. Be sure to support your response with evidence or examples.

2)“Communicating Prices” Please respond to the following:

  • From the e-Activity, compare and contrast the store’s methods of price communication as they relate to the strategies shared in Chapter 4. 
  • From the e-Activity, propose a plan that provides specific ways for the selected retailer to improve in the four aspects of price perception.
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