This assignment is due on Wednesday, March 22, 2017 at 1800. Please read and follow the instructions carefully. Include a minimum 3 or more references in APA format. All references need to be within 5 years (Do not use any references older than 2012). Answer the discussion below with 275 words or more. If directions are not followed, I WILL REQUEST A REFUND.
Fundamentally speaking, ideation is the process of coming up with ideas to produce new technologies and/or applications in the marketplace. Describe the objective, advantages and disadvantages of the ideation process as well as the benefits of using a structured ideation process for technology innovation. In addition, explain when it should and should not be used.