Customer Focus and Profile

Deliverable Length: 5 pages


Review the course scenario.

This assignment is based on the Sof-A-Logue scenario linked above.

A Customer Focus

After you determine what you are selling, the next critical part of the marketing plan is to understand to whom you are selling. Knowing the customer is essential to ensure that the company is delivering the right message to the right market. Marketing success is about turning sales leads into profits. Not only should a company focus on its current customers, but it must also be constantly finding ways to recruit new customers.

The Customer Profile

You have been asked by your supervisor to present a customer profile brief to senior management about the evolving customer for the product. The brief will focus on 3 sections, specifically related to defining your product’s customer demographic and psychographic profile, customer relationship management (CRM), and customer satisfaction metrics.

Surf the following 2 Web sites to find out more about today’s customer and using marketing research to develop customer profiles:

Customer relationship management is about managing current and prospective customers for strong and long customer relationships.

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