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information technology assignment

Question :  Analytics and BI strategy for a specific business model 

We talked about 7 online business archetypes and 14 prototypes in class; each business model may apply different analytics and BI strategies. For this question each student is assigned a particular online business model for which analytics is a critical success factor:


   content websites (e.g. cnn.com)

Research and discuss the following for this particular business model: 1) What data should be collected and analyzed, 2) what reports, dashboards, and/or interactive visualization should be produced, 3) common analytics and BI techniques, tools and/or software, 4) applications and benefits (provide at least two real-world business examples), and 5) challenges/limitations, as well as references.


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University of Nairobi