Internationalization of retailing in the clothing industry: Case study of H&M

Methodology of H&M internationalization

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Research purpose

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Research approach

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Research strategy

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Case study design

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Data collection method

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Sample selection

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Data analysis

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ANALYSIS

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Internalization of H&M

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Choice of International markets

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International entry market strategy: Brazil and China

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Expansion strategy

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Why do clothing retail companies enter international markets?

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How do clothing retail companies select their foreign market?

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How H&M choose its entry into foreign market?

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How can the expansion strategies of clothing retailers companies in foreign market can be described?

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Implications for management

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