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Mini-Project Assignment #2 Strategies of Customer Relationship Management and E-Commerce

Purpose of the Assignment:

This assignment has a two-fold purpose:

1. To help students better understand Customer Relationship Management (CRM) and the e-commerce strategies via a company’s website.

2. To find out how effectively Customer Relationship Management contribute to e-commerce.

Requirements of the Assignment:

Visit websites of Dell http://www.dell.com/ and Acer http://www.acer.com/ and identify the following:

1. The major customer-related activities on both websites and how they are supported by information technology.

2. The effective e-commerce and CRM strategies, applications and services on both websites.

Write a short report in APA (American Psychology Association) style on the findings of the above items 1 and 2 with appropriate comparison, contrast, and discussion.

The report should be word-processed in Times New Roman 12 pt font, with no less than FIVE and no more than SIX double-spaced and numbered pages (with 1” margins on all sides), excluding figures, tables, or illustrations. It should include the following parts (no title page is needed):

 Your name and course information

 Title of the report

 Executive Summary of the report

 Main findings with comparison, contrast, and discussion in details

 Your comments

 Conclusion

 References

This assignment accounts 10% of your final grade.

Grading Criteria:

Grades will be based on:

 The appropriate content of your report (50%).

 The quality, clarity, and concise of your report (50%).

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