Students will use the theory of consumer choice and the impact of the concepts of asymmetric information, political economy, and behavior economics, to describe how consumers make economic decisions.
Scenario: You have been asked to assist your organization’s marketing department to better understand how consumers make economic decisions.
Write a 1,050-word analysis including the following:
- The impact the theory of consumer choice has on:
- Demand curves
- Higher wages
- Higher interest rates
- The role asymmetric information has in many economic transactions.
- The Condorcet Paradox and Arrow’s Impossibility Theorem in the political economy.
- People are not rational in behavior economics.
Cite a minimum of three peer-reviewed sources not including your textbook.
Format your paper consistent with APA guidelines.