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Question 4

Convergence is the term often used to describe technical devices that evolve and adopt the functionality of other devices. For instance, television adopted recording functions, once owned by the VCR, with the advent of digital video recorders such as TIVO. Computers are now adopting the functionality of television with streaming video broadcasts. Cellular phones with Internet and video capabilities are an example of a convergent device.

As technology continues to converge how will our emotional connection and perceptions of media change? Will this be good thing? How will convergence change business’ approach to media? Explain.

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