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Part I

In the first part of your course Assignment, you will select a health issue to promote as well as a specific target population. In addition, you should elaborate on the 4Ps of social marketing to design your campaign and discuss the promotional strategies to be incorporated in the campaign.

Follow the link below to download a useful campaign design-planning template created by the??World Health Communication Associates. Use this document as a guide to help you design a health promotion campaign.

The following information should be included in your Assignment: Part I submission:

  • Health issue
  • Target Population (i.e. demographic data, vital statistics, etc.)
  • 4Ps of Social Marketing applied to your campaign
  • Promotional Strategies for the campaign (i.e. printed and media)

Assignment formatting:

Your original work should be at least??2 pages, 12-point font, double-spaced. This??does not include??title page and references pages.

The viewpoint and purpose of this assignment should be clearly established and sustained. Assignment should follow the conventions of Standard American English (correct grammar, punctuation, etc). Your writing should be well ordered, logical and unified, as well as original and insightful. Your work should display superior content, organization, style, and mechanics.

The paper must follow APA Publication Manual style guidelines and be free of typographical, spelling, and grammatical errors.

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http://content-hsc.kaplan.edu/PU630_1602A/highresmedia/pu630_health_campaign_development_guideline.pdf

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University of Nairobi