SBE 310 Small Business Management and Entrepreneurship
Week 5 Research Project Part 2 and Discussions
Week 5 DQ 1
Segmentation is the process of breaking a population down into smaller groups and marketing to it. Is it possible for a small business to over segment its market? How??might that be dangerous???
Week 5 DQ 2
Many small businesses are built around one product. What risks does this approach impose? How can small business owners minimize those risks???
Week 5 Assignment:
Entrepreneur Research Project- Part 2