SBE 430 Ecommerce for Small Business??
Week 3 DQ 1
Read??Case Study 5.3. “Boo hoo – learning from the largest European dot-com failure.” Now answer this question: Which strategic marketing assumptions and decisions arguably made Boo.com???s failure inevitable???
Week 3 DQ 2
Do you think a single person with specific e-business responsibility should be required for every medium-to-large business? Why or why not?
Week Case Study
(Sandvik Steel’s E-Business Strategy