Short Paper week 10

10-4 Short Paper: Culture-Changing Initiatives.   Describe how to assess current culture through both direct and informal questioning approaches. What are the four culture-changing initiatives that facilitate cultural change? Describe the role these changes have in the world-class service culture. 



See pages 425-431 in your textbook for guidance.


Hoffman, D., & Bateson, J. (2011). Services Marketing: Concepts, Strategies & Cases. Mason, OH: South-Western College.


ISBN: 978-1-4390-3939-7





– 12 pt font

– Time new roman

– 1″ margins

– Atleast 4 pages long not counting the reference and title page.

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