10-4 Short Paper: Culture-Changing Initiatives. Describe how to assess current culture through both direct and informal questioning approaches. What are the four culture-changing initiatives that facilitate cultural change? Describe the role these changes have in the world-class service culture.
See pages 425-431 in your textbook for guidance.
Hoffman, D., & Bateson, J. (2011). Services Marketing: Concepts, Strategies & Cases. Mason, OH: South-Western College.
ISBN: 978-1-4390-3939-7
Format:
– 12 pt font
– Time new roman
– 1″ margins
– Atleast 4 pages long not counting the reference and title page.